229 E Blair St, West Chicago, IL
818-634-4364 | [email protected]
Create new, fresh design for TradeTec based on the modern web. Front end will be clean, easy to understand, focused on ease of user interaction and presenting marketing messages. It will also focus on clear Calls-to-Action. We want to provide a clear path to taking the next step. We want to display that TT is the expert and guide to Trade Shows that businesses are looking for.
The design will be modern, clean and bring in elements from TradeTec’s cards and presentation decks. It will focus around animations on load and scroll to keep the user engaged and wanting to learn more.
The design will be responsive and compatible with all major browsers.
We recommend using clear Calls to Action across the website. It should be clear what we want users to do and how they do that. We want users to take next step of getting in touch with TradeTec. That is our Direct call to action. It should be clear and well stated. Almost all roads should lead to this ask.
There should also be a transitional call to action for the lightly engaged user to give their information for future use. i.e. Subscribe to the blog. This is less prominent but helps capture the interested but not yet committed. All calls to action are tracked via Google Analytics for tracking in ad campaigns.
All website data is tracked via Analytics, Facebook Pixel and any other pertinent scripts. We like to track as much as possible so we know ‘who’ is coming, what they are clicking on, where they came from, when they came back, etc. We offer monthly maintenance packages in which we are available for support, updates, security checks and Analytics reporting.
Install and configure website security tool to minimize threat of malicious code, hack attempts and other potential security threats to TradeTec and its website. Harden the website by limiting false login attempts and automatically blocking malicious IP addresses.
Create a library of landing page template pieces for creating well designed, on brand campaign landing pages which convert to conversions. This is about creating a flow of information down the page with calls to action which a clear and frequent. Landing pages need to tell the story of the campaign in a compelling way which leads to conversions.
Use geographical user data like IP address to display results particular to their region. With TradeTec’s new national reach, we want to improve the ability to sort users based on their current service area.
Bring the latest markup to the Search Engine Optimization. We want the site to be discovered in as many channels as possible. This also means marking the Blog feed as an official News channel.
We have had the chance to work with a wide variety of Churches, non-profits and businesses. From Fortune 500 company Pitney-Bowes to local plumbers. We enjoy learning about different organizations and how they run.
We view every element of operating as marketing, as a chance to tell the story of why you do what you do.
Marketing is more than flyers or ads.
It is how your people interact with your customers. It is how your website is designed and functions. It is figuring out the best flow for your space.
In short it is caring about what you do.
We join your team to define and meet these goals.
Alan started creating websites for clients when Flash was still alive and kicking.
He is well versed in coding PHP, html, CSS, Javascript. Alan has worked extensively in Craft, Expression Engine, Monk, Drupal, WordPress and Magento, among others.
Design is just as important to him as good code. He enjoys the challenge of creating user friendly designs that function beautifully.
Joel handles most of the communication and scheduling. He also works on designing, WordPress, eCommerce and marketing efforts including Adwords and Analytics. The Sky Floor also offers video and audio production.
Joel has 12 years experience creating original video and audio content on The Sky Floor’s studio equipment. He is proficient in Avid Media Composer, Pro Tools and Final Cut Pro.
Hover images for details.
Discovery
We work with you to learn about your organization. It is important that we understand your goals but also how you work. This allows us to make choices more like a part of your team and not an outside contractor.
Design
Using the information from the discovery stage we create 2-3 designs.
After the initial feedback we work with you to generate variations on the designs which result in a polished template for the development stage.
Development
Development is taking the designs and making them function in a coded environment. In the case of a CMS we start with the raw html and then hook it into the back end in a way which makes it easy for content creators to understand and update.
Measure
After a site is done we monitor the initial impact via analytics. We will use any user feedback and data from analytics to make adjustments to order and layout which will help the user have a good experience.
We ask for a 4 month initial period for paid support or advertising. After that time we report what has been accomplished and discuss future needs from there.
Warranties by The Sky Floor
The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.
Completion Date (When Required)
The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 45 days after Client has submitted all necessary materials. If the Client does not supply The Sky Floor, LLC with complete text and graphics content for this Web Design Project within 90 days of the effective date of this agreement, the entire deposit amount of the agreement shall be retained by The Sky Floor, LLC as liquidated damages and, at The Sky Floorʼs option, the contract shall become null and void unless the Web Design Project is cancelled in writing by the Client prior to 30 days of the effective date of the agreement.
Copyrights and Trademarks
The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.
Project Copyright
The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.
Timely Payments
Final payment shall be due, upon Client’s acceptance of the deliverable.
In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 5% penalty will be added for each month of delinquency.