229 E Blair St, West Chicago, IL
818-634-4364 | [email protected]
Create a new WordPress website for Dunham to coincide with the rebranding from Dunham Fund to Dunham Foundation. The website needs to be fully responsive and represent the current 2019-20’s website design conventions. The website will be secured with SSL, as it currently is. The design needs to reflect the content well. It should be content focused design with an emphasis on ease of content comprehension, discovery, and the ability to share.
Most of all, the website will be built to be secure, last for years and be modular for new content updates on an ongoing basis, whether by The Sky Floor or other relevant parties.
We are recommending using WordPress for the Content Management System. There has been numerous improvements over the last five years, which make WordPress a safe, flexible, and customizable option. Using WordPress means more 3rd party tools are available to customize the website and that the website is more portable between vendors. The technology stack we have been using on WordPress has been incredibly stable while being custom for each client.
Each Grant will have a single page template with the ability to conditionally feature content related to that Grant. Whether it is a video, tagged blog/news posts, social media sharing buttons, or other content, the template will have spots to display these features in an easy to comprehend layout. On the listing page for Grants, the user will be able to quickly filter and sort the Grants based on their interests, date, and other relevant criteria. Ultimately, the pages will draw in Organic traffic via search and Social media.
This is the number one content channel that tells the story of the Dunham Foundation.
Event channel with display for upcoming events and details. Ability to filter and sort Events content. Same for the news channel. These channels will have feeds which will allow the automation of content pushing to relevant areas of the website. For example, the home page can feature the latest email with a featured image and upcoming events that Dunham is involved in.
We recommend bringing the video content on to the website via Youtube. We still want Youtube to be the primary video host for the social benefits of view counts, likes, and sharing, but all videos should be posted on the website. This content feed will have a short description of each video, tags to bring it around the website to the relevant area (like a grant page it relates to), and will pull in the hosted Youtube video. Sharing is a big part of this. We want to encourage sharing right from this content type. Facebook comments also are an option for increasing social engagement.
The website will have sharing buttons on all individual content types. We want to make it easy to share Dunham content on social media, emails, and any other new mediums that come up. Social sharing and the graph it produces on the web is critical to increasing Organic traffic to the website.
All calls to action will be trackable so we can determine who is coming to the website and what they are doing there. This allows for improving weak spots, seeing how changes are impacting traffic, and knowing more about the users and their engagement.
We focus on having a single direct call to action that the user knows they can interact with. We also encourage what some call transitional calls to action, for example, signing up for an email list.
All website data is tracked via Analytics, Facebook Pixel, and any other pertinent scripts. We like to track as much as possible, so we know ‘who’ is coming, what they are clicking on, where they came from, when they came back, if they came from Social media, etc.
Create and implement a plan to account for the domain name change, including redirect strategy, search console tracking, and mapping of new pages from old URLs.
As an additional option, we are suggesting having Social Media Streams, which can be filtered by network, users, and hashtag which can display content from social media for campaigns, grants, or other content. This is perfect for creating a network effect (people like us do things like this) around a grant or campaign. People are more likely to join the conversation when they see their voices will be heard on the Dunham website. Ultimately, the goal is more awareness of Dunham and the organizations receiving grants.
As an additional option, we are suggesting configuring the website for A/B split testing of home page elements. This would utilize Google Optimize to run experiments on home page content positions, CTAs, and colors to determine which changes result in higher engagement with the Dunham audience. All changes are tracked, and winning variations implemented.
We have had the chance to work with a wide variety of Churches, non-profits and businesses. From Fortune 500 company Pitney-Bowes to local plumbers. We enjoy learning about different organizations and how they run.
We view every element of operating as marketing, as a chance to tell the story of why you do what you do.
Marketing is more than flyers or ads.
It is how your people interact with your customers. It is how your website is designed and functions. It is figuring out the best flow for your space.
In short it is caring about what you do.
We join your team to define and meet these goals.
Alan started creating websites for clients when Flash was still alive and kicking.
He is well versed in coding PHP, html, CSS, Javascript. Alan has worked extensively in Craft, Expression Engine, Monk, Drupal, WordPress and Magento, among others.
Design is just as important to him as good code. He enjoys the challenge of creating user friendly designs that function beautifully.
Joel handles most of the communication and scheduling. He also works on designing, WordPress, eCommerce and marketing efforts including Adwords and Analytics. The Sky Floor also offers video and audio production.
Joel has 12 years experience creating original video and audio content on The Sky Floor’s studio equipment. He is proficient in Avid Media Composer, Pro Tools and Final Cut Pro.
Hover images for details.
Discovery
We work with you to learn about your organization. It is important that we understand your goals but also how you work. This allows us to make choices more like a part of your team and not an outside contractor.
Design
Using the information from the discovery stage we create 2-3 designs.
After the initial feedback we work with you to generate variations on the designs which result in a polished template for the development stage.
Development
Development is taking the designs and making them function in a coded environment. In the case of a CMS we start with the raw html and then hook it into the back end in a way which makes it easy for content creators to understand and update.
Measure
After a site is done we monitor the initial impact via analytics. We will use any user feedback and data from analytics to make adjustments to order and layout which will help the user have a good experience.
Warranties by The Sky Floor
The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.
Completion Date (When Required)
The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 45 days after Client has submitted all necessary materials. If the Client does not supply The Sky Floor, LLC with complete text and graphics content for this Web Design Project within 90 days of the effective date of this agreement, the entire deposit amount of the agreement shall be retained by The Sky Floor, LLC as liquidated damages and, at The Sky Floorʼs option, the contract shall become null and void unless the Web Design Project is cancelled in writing by the Client prior to 30 days of the effective date of the agreement.
Copyrights and Trademarks
The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.
Project Copyright
The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.
Timely Payments
Final payment shall be due, upon Client’s acceptance of the deliverable.
In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 5% penalty will be added for each month of delinquency.