Disability Checkup

229 E Blair St, West Chicago, IL

April 2019

Project Description

Brand Identity

Create a logo, color and font treatment for Disability Checkup. Once Brand is created produce business cards, letterhead and other physical materials. Create a style guide with brand guidelines for future use.

Website

Build a website as the digital presence of Disability Checkup. The website should be modern, clean and easy to use and navigate. It needs to appeal to millennials while not offending older audiences. The website will be built in stages, with the first stage being a more simple online brochure and then leading toward a full national lead capture system with tracking and routing referrals.

The website will have a big focus on the story of Disability Checkup. We want to identify the users need to be protected against disability and guide them to successful outcomes, while reminding them that a tragic outcome is possible. We do this through stories and videos.

Website Features

Calls to Action

All calls to action will be trackable so we can determine who is coming to the website and what they are doing there. This allows for improving weak spots, seeing how changes are impacting traffic and knowing more about the users that are going from spectator to engaged in the mission.

We focus on having a singular direct call to action that the user knows they can interact with. We also encourage what some call transitional calls to action. This is a CTA where the users information may be collected in exchange for a free resource or white paper.

Contact

Create a contact form which is easy to find, clear to use and routes the lead to the proper channel. Utilize a form system that is easy to update for and allows for easy integrations with other services like CRMs and email marketing.

Sharing

Give users an easy way to send on the Disability Checkup website. This can be via social media or email. We want to take advantage of network effects, ‘people like us do things like this’. Once someone is thinking of this for themselves, they may know of other who they will want to share it with. We want the ability to pass this on to be as easy as possible.

Analytics

All website data is tracked via Analytics, Facebook Pixel and any other pertinent scripts. We like to track as much as possible so we know ‘who’ is coming, what they are clicking on, where they came from, when they came back, if they came from Social media, etc. Our monthly maintenance always comes with Analytics reporting.

SEO

Every website we create is optimized at the code level for search engine optimization. This means properly tagging content, configuring plugins like Yoast or SEO Press and guiding you on best practices using these tools. In the process, we also consult on the larger picture of SEO besides tags, descriptions and keywords.

Videos

One content type that will be heavily used down the road is video. We believe video can be the most powerful way to tell a story that is impactful and shareable. We would want to house stories when disability insurance helped, and when not having it hurt. The video pages would have a special format to showcase the video, and to include key photos, quotes and copy. The can be a powerful source of social traffic and search engine relevance.

A/B Split Testing the Website
(Optional)

As an option, we are proposing launching the website with a A/B split test running from day one. We will design 2-3 variations on the home page and calls to action on the home page and serve those to some of the traffic. The split test will be integrated with Google Analytic and evaluated based on a primary goal and up to two secondary goals.

The first test runs for 2-3 weeks. After that we take the winner and create 2 more variations to test against. In the end we build a report with the types of language, colors and positioning of elements that resonate most with your audience.

The goal here is to take some of the guess work out of converting website users into leads. After this initial period of two tests A/B testing is available in the monthly maintenance agreement or on a per test basis.

About Us

The Sky Floor was founded in 2009 by Alan and Joel Miller with the purpose of creating original designs, custom websites and creative content for businesses and non-profits.

We have had the chance to work with a wide variety of Churches, non-profits and businesses. From Fortune 500 company Pitney-Bowes to local plumbers. We enjoy learning about different organizations and how they run.

We view every element of operating as marketing, as a chance to tell the story of why you do what you do.

Marketing is more than flyers or ads.

It is how your people interact with your customers. It is how your website is designed and functions. It is figuring out the best flow for your space.

In short it is caring about what you do.

We join your team to define and meet these goals.

Over 1M users visited websites we managed in 2016
Nationally published photographers (CCM Magazine)
Worked in uncredited internship on Vin Diesels film Triple X while in high school
Mixed a song, mastered albums for an indie hip-hop artist in OK with 498,000 youtube views
Toured with a band for 5 weeks when we were 16
Production Assistants and in audience for Brian Wilson (Beach Boys) Smile DVD
On IMDB for camera assisting on a short film
Engineered and produced an album which charted in the top 10 on iTunes

Our Team

At The Sky Floor there are no sales people. You collaborate directly with your designers and developers. This means you get a consistent approach and realistic expectations. We have different roles but collaborate within our strengths and weaknesses. A two person team dedicated to quality and creativity.

Alan Miller

Position : Designer / Developer
Experience : 14 years

Alan started creating websites for clients when Flash was still alive and kicking.

He is well versed in coding PHP, html, CSS, Javascript. Alan has worked extensively in Craft, Expression Engine, Monk, Drupal, WordPress and Magento, among others.

Design is just as important to him as good code. He enjoys the challenge of creating user friendly designs that function beautifully.

“Design isn’t just how it looks, it is how it works.”

Joel Miller

Position : Project Manager / Design / Marketing
Experience : 10 years

Joel handles most of the communication and scheduling. He also works on designing, WordPress, eCommerce and marketing efforts including Adwords and Analytics. The Sky Floor also offers video and audio production.

Joel has 12 years experience creating original video and audio content on The Sky Floor’s studio equipment. He is proficient in Avid Media Composer, Pro Tools and Final Cut Pro.

“It is not just where you end up, how you get there that matters.”

Hover images for details.

What We Do

Web design is not just about what is trending or cool, it is a collaborative process of creating a welcoming, informative experience which conveys who you are.

Discovery

We work with you to learn about your organization. It is important that we understand your goals but also how you work. This allows us to make choices more like a part of your team and not an outside contractor.

Design

Using the information from the discovery stage we create 2-3 designs.

After the initial feedback we work with you to generate variations on the designs which result in a polished template for the development stage.

Development

Development is taking the designs and making them function in a coded environment. In the case of a CMS we start with the raw html and then hook it into the back end in a way which makes it easy for content creators to understand and update.

Measure

After a site is done we monitor the initial impact via analytics. We will use any user feedback and data from analytics to make adjustments to order and layout which will help the user have a good experience.

Pricing

Prices are for the project and are fixed. We believe this allows us to work as collaborative team members.
All website pricing includes 2 weeks of post launch support.

$ 3,000

Wordpress CMS
New Custom Design
2-3 Initial Designs
Coding
SEO from First Line of Code
Training on How to Use Backend
Launch in 30 days from deposit
Analytics Installed and Tested

$ 6,000

Built off foundation of phase 1
Create advanced lead capture system
Connect with CRM for tracking and automation
Create landing pages for ads with clear sales funnels
Income protection calculator and quote engine could be included pending scoping out features
Create a plan and technology stack for paid referral system

$ 1,500

Create 4 initial logo concepts
Refine chosen logo up to 4 times
Create business cards and other physical material layouts
Create style guide including fonts and color treatments

$ 750

Create up to alternates of home page for launch
Run test, configure website for it, report results
Iterate on first test for second test
Create a guide for future web language and elements

$ 2,500 Per Finished Video

Results in 2-3 minute finished video
1 on Location shoot day per video
Full version, instagram and other shareable clips lengths created
Lower thirds, graphics and other motion graphics match brand and created for re-use
Shot in 4k for more longevity

Monthly Maintenance Plans

$ 500 Month for 3 Month Term

Analytics Reports monthly to measure how the website is performing
Keeps your website up to date on code
Up to 4 content or feature edits/posts per month (would include adding dropdown to form)
Available for emergencies like website downtime
New features will be quoted or spread out depending on scope

$ 1,000 Month for 3 Month Term

Analytics Reports monthly to measure how the website is performing
Keeps your website up to date on code
Up to 7 content or feature edits/posts per month
Available for emergencies like website downtime
New features will be quoted or spread out depending on scope
Ongoing A/B Split Testing - 1 Experiment per month

We ask for a 3 month initial period for paid support or advertising. After that time we report what has been accomplished and discuss future needs from there.

Terms And Conditions

Some simple terms and conditions that go along with the acceptance of this proposal.
We don’t think web projects need complex contracts. Please let us know if you have any questions!

Warranties by The Sky Floor

The Sky Floor represents and warrants to Client that it has the experience and ability to perform the services required by this Agreement; that it will perform said services in a professional and competent manner; that it has the power to enter into and perform this Agreement. However, the Client will not determine or exercise control as to general procedures, formats or sub-contracting necessary to have these services meet Client’s satisfaction.

Completion Date (When Required)

The Sky Floor, LLC and the Client must work together to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design Project no later than 45 days after Client has submitted all necessary materials. If the Client does not supply The Sky Floor, LLC with complete text and graphics content for this Web Design Project within 90 days of the effective date of this agreement, the entire deposit amount of the agreement shall be retained by The Sky Floor, LLC as liquidated damages and, at The Sky Floorʼs option, the contract shall become null and void unless the Web Design Project is cancelled in writing by the Client prior to 30 days of the effective date of the agreement.

Copyrights and Trademarks

The Client unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to The Sky Floor, LLC for inclusion in the Web Design Project are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, indemnify The Sky Floor, LLC and its subcontractors from any liability.

Project Copyright

The client will be provided with source code for web sites developed, and will retain the right to use and modify the source code for their own purposes. Unless otherwise agreed in writing, clients will not have the right to re-sell any web site product developed by The Sky Floor, LLC, or use the source code provided as the basis for development of future products for anything other than the client’s own use.

Timely Payments

Final payment shall be due, upon Client’s acceptance of the deliverable.

In order for The Sky Floor, LLC to remain in business, payments must be made promptly. If an amount remains delinquent 30 days after its due date, an additional 5% penalty will be added for each month of delinquency.

Acceptance of Proposal

Fill out the form, select the options from the proposal you would like to book and press the button.
You will be emailed a date stamped copy of the submission.

Have questions? Submit below:

The Sky Floor | 229 E Blair St, West Chicago, IL

818-634-4364 | [email protected]