Author: theskyfloor
Leave Things Better Than You Found Them
Do you have any common phrases from childhood that still influence how you operate today? Are there any you need to remember to use again?
Sales: Why It Isn’t Actually A Callous Curse Word
The word “sales” still invokes pushy, unscrupulous men in their finest JC Penny suits and carrying an atttaché case, but it shouldn’t. Here is why you should come to grips with sales.
Your New Website: Why You Need to Start with the Difficult Work
Here is a truth that I probably shouldn’t tell you: when creating a new website, the most challenging work isn’t placing buttons or writing HTML and CSS; it is how you position yourself to the world.
A Surprising Reason to Start Writing a Blog: So YOU Can Read It
Reading your writing later can be a powerful reminder of your thought process and expertise.
Stop Saying Sorry! (Unless You Truly Are)
It’s never too late to apologize, but it loses all meaning when used too much.
3 Ways to Evaluate Your Business Like It Isn’t Your Business
We all long for an objective look at our businesses and ideas – these tips will help you gain perspective.
To Discover Client Preferences, Pretend You Are an Optometrist
It can be challenging to discover your client’s preferences! Use this simple method from the optometrist’s chair to help.
3 Quick Lessons from the New iPhone Dynamic Island
Apple remains one of the top brands in technology and marketing; what can we learn from their new iPhone feature?
Elementor Post Loops: To Section or Page
Here is a quick guide on when to use each template type in Elementor.
Pumpkin Spice Season! Win $150 to Starbucks. 5 others will also win $20 each.
One lucky winner will recieve a $150 Starbucks gift card and 5 runners-up will receieve $20 each.
Salon vs. Barbershop: A Customer Experience Showdown
Which experience is better for the customer?
Novelty isn’t Innovation
When creating new features, ideas, or products, build them for the long term.
Why Mobile First Web Design is a Certified Scam
Mobile first has been a buzzword for a decade, but is it more than buzz?
7 More Sins of Websites to Avoid
Avoid these common website mistakes (according to us, anyway.)
Exposed: A Look at a Private Email About Cheap Website Pricing
Read an email exchange as it happened with a potential client. Even though we were 5x the price, they ended up booking us.
It’s Too Late to Apologize (Actually, That is Absolutely Wrong!)
What is the point of saying sorry, even when it won’t change anything?
The Fascinating Thing About Baking Pans
Some tools are foundational and unlock near-infinite potential.
Another Reason to Avoid Wix and Squarespace: Meaningless Image Paths
Your images may show up in image searches, but once someone clicks the picture, they won’t be able to tell it came from your site.